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AI optimisation – llms.txt & JSON API for AI search systems

< 10 downloads
Optimises Shopware shops for AI search engines and AI systems by automatically generating llms.txt files and providing structured product and category data via the JSON API.
Monthly
€9.90* / month
Cancelable monthly
Annual
16.67% discount
€8.25 / month
€118.80* €99.00* / year
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Technical Information

Category AI Tools
Created At May 6, 2026
Last Updated July 18, 2026
Languages de_DE, en_GB
Keywords AI optimization, llms.txt, large language model, JSON, ai search engine
Technical name AcrisAiOptimization

Highlights

  • Optimisation for AI search engines and AI systems
  • Automatic generation of an llms.txt file
  • Creating a brand.txt file for brand-related information
  • Structured JSON API for products and categories
  • Customised control over AI usage, product visibility, variants and category filters

Features

  • Creation and management of an llms.txt file for AI crawlers and LLMs
  • Uploading of shop description, product range, target market and target audience
  • Uploading additional custom text for AI language models
  • Creating and managing a brand.txt file containing brand-related information for AI crawlers
  • Control of AI functions such as summaries, product comparisons and AI training
  • Provision of structured product and category data via JSON API
  • Optional inclusion of product variants
  • Filtering of API data by category
  • Control of product visibility within the API
  • Optional full reload of AI data

Purpose of the plugin

With the increasing prevalence of AI search engines and AI systems, it is becoming increasingly important to present shop data in a structured and AI-friendly manner.

This plugin specifically optimises shops for AI crawlers, large language models and AI-powered search systems. This enables products and content to be processed more effectively by modern AI systems and prepared at an early stage for AI-powered product searches, AI assistants and future commerce solutions

Features

AI optimisation with llms.txt and custom shop information

The plugin automatically creates an llms.txt file, through which AI systems receive key information about the shop. This includes, amongst other things, the shop description, product range, target market and target audience. Additionally, you can control whether content may be used for summaries, product comparisons or AI training.

Providing brand information via brand.txt
In addition to llms.txt, the plugin provides its own brand.txt file. This file can be used to store brand-related information about the shop, specifically intended for AI crawlers and AI systems. The brand.txt file can be used to provide AI systems with clear information about the brand, its correct spelling, accepted and unacceptable name variants, product names, key terms or a brief company description. This helps to ensure a more consistent representation of the brand across AI systems.

Structured JSON API for shop data
Products and categories are provided in a structured format via an integrated JSON API. This enables AI systems and modern search engines to process and better understand the shop data. You can define which products are visible in the API and whether product variants should be included. Furthermore, category filters allow for targeted restriction of the data provided.

Installation

  • Open the Plugin Manager via Settings > System > Plugins
  • Upload, install and activate the plugin

Plugin configuration

Extensions > My Extensions > AI Optimisation > Configure

Configure llms.txt

  1. Enable llms.txt
    If this option is enabled, an llms.txt file is automatically generated
  2. Enter shop information
    The following information can be maintained: shop description, product range, target market, target audience
  3. Define AI usage
    Additionally, you can specify whether content may be used for the following purposes: summaries, product comparisons, AI training

Configuring brand.txt

You can maintain your own content for the brand.txt file here. This file is used to provide AI crawlers and AI systems with brand-related information in a structured format.

The brand.txt file may, for example, contain the following information:

  1. Company name
  2. Accepted spellings of the brand name
  3. Unacceptable spellings or incorrect variants
  4. Product names with correct capitalisation
  5. Key terms typical of the brand
  6. A brief description of the company or shop

Configure JSON API

  1. Enable JSON API:
    If this option is enabled, structured product and category data will be provided.
  2. Set product visibility

    You can define which products are returned via the API. By default, only active products are included.

  3. Include product variants
    Optionally, product variants can also be included in the API.

  4. Use category filter
    The category filter can be used to restrict which categories and products are included in the API.

  5. Force full reload

    This option can be used to trigger a complete rebuild of the AI data.




Frequently Asked Questions

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Version Date Compatibility Changelog
2.2.0 15 July 2026 >=6.7.0.0 <6.8.0.0
  • - Added AI policy activation switch and options for source attribution and source linking in llms.txt.
  • - Added config options to hide prices, stock and availability in ai-products.json.
  • - Service and footer pages are now listed in llms.txt.
  • - ai-catalog.json now outputs the language ISO code instead of the language ID.
  • - Products and categories without a SEO URL now fall back to their technical URL.
2.1.3 14 July 2026 >=6.7.0.0 <6.8.0.0
  • - Fixed redirect issue on staging systems.
  • - Fixed llms.txt that it only shows the categories which belong to the correct page type and is not hidden in the navigation.
2.1.2 14 July 2026 >=6.7.0.0 <6.8.0.0
  • - Inactive product will NOT be displayed in ai-products.json anymore.
  • - The plugin config for also displaying inactive has been removed.
  • - Total products and page count in ai-products.json and ai-categories.json are now always correct.
  • - ai-categories.json now only contains categories belonging to the requested sales channel (navigation, footer and service category trees).
  • - SEO URLs that are valid for all sales channels are now used as a fallback if no sales channel specific SEO URL exists.
  • - Deleted SEO URLs are no longer used when resolving product and category URLs.
  • - Products and categories in the JSON responses are now returned as proper JSON arrays instead of objects.
2.1.1 25 June 2026 >=6.7.0.0 <6.8.0.0
  • - Fixed llms.txt URL format to use proper Markdown link syntax: `- [Name](URL)`
2.1.0 24 June 2026 >=6.7.0.0 <6.8.0.0
  • - Additional content setting added for llms.txt
  • - Redirect llm.txt to llms.txt
  • - Added brand.txt content to plugin configuration.
2.0.3 8 May 2026 >=6.7.0.0 <6.8.0.0
  • - Removed unused SystemConfigService dependency from AiCatalogService.
  • - Removed unused RequestTransformerInterface import from RobotsSubscriber.
  • - Replaced raw SQL with QueryBuilder in AiDeltaService.
2.0.2 6 May 2026 >=6.7.0.0 <6.8.0.0
  • - Categories in ai-categories.json are no longer displayed if the category has been hidden in the navigation.
  • - Changed the label and helptext of the category filter.
2.0.1 5 May 2026 >=6.7.0.0 <6.8.0.0
  • - Changed plugin description.
2.0.0 5 May 2026 >=6.7.0.0 <6.8.0.0
  • - Initial release.
  • - JSON API endpoints for AI crawlers (/ai-catalog.json, /ai-products.json, /ai-categories.json, /ai-products-delta.json, /ai-categories-delta.json).
  • - llms.txt endpoint for AI assistants.
1.2.0 16 July 2026 >=6.6.0.0 <6.7.0.0
  • - Added AI policy activation switch and options for source attribution and source linking in llms.txt.
  • - Added config options to hide prices, stock and availability in ai-products.json.
  • - Service and footer pages are now listed in llms.txt.
  • - ai-catalog.json now outputs the language ISO code instead of the language ID.
  • - Products and categories without a SEO URL now fall back to their technical URL.
1.1.2 14 July 2026 >=6.6.0.0 <6.7.0.0
  • - Inactive product will NOT be displayed in ai-products.json anymore.
  • - The plugin config for also displaying inactive has been removed.
  • - Total products and page count in ai-products.json and ai-categories.json are now always correct.
  • - ai-categories.json now only contains categories belonging to the requested sales channel (navigation, footer and service category trees).
  • - SEO URLs that are valid for all sales channels are now used as a fallback if no sales channel specific SEO URL exists.
  • - Deleted SEO URLs are no longer used when resolving product and category URLs.
  • - Products and categories in the JSON responses are now returned as proper JSON arrays instead of objects.
  • - Fixed redirect issue on staging systems.
  • - Fixed llms.txt that it only shows the categories which belong to the correct page type and is not hidden in the navigation.
1.1.1 24 June 2026 >=6.6.0.0 <6.7.0.0
  • - Fixed llms.txt URL format to use proper Markdown link syntax: `- [Name](URL)`
1.1.0 24 June 2026 >=6.6.0.0 <6.7.0.0
  • - Additional content setting added for llms.txt
  • - Redirect llm.txt to llms.txt
  • - Added brand.txt content to plugin configuration.
1.0.0 15 June 2026 >=6.6.0.0 <6.7.0.0
  • - Initial release for Shopware 6.6.
  • - JSON API endpoints for AI crawlers (/ai-catalog.json, /ai-products.json, /ai-categories.json, /ai-products-delta.json, /ai-categories-delta.json).
  • - llms.txt endpoint for AI assistants.
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