Yes, adjustments must be made in the Google Tag Manager so that the data layer variables sent are read correctly. (see documentation in the plugin description)
Functional cookies are absolutely necessary for the functionality of the web shop. These cookies assign a unique random ID to your browser so that your unhindered shopping experience can be guaranteed over several page views.
Allows Google to collect personal data for online advertising and marketing.
Marketing cookies are used to display advertisements on the website in a targeted and individualized manner across multiple page views and browser sessions.
Tracking cookies help the shop operator to collect and evaluate information about the behaviour of users on their website.
Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information obtained via these service cookies may also be processed for site analysis.
