Why do I need redirects?

If a linked page is no longer on the net, you will come to the known 404 pages. Even if these pages are now often designed to be very entertaining, you are not very happy as a user and usually leave the website again. There are 2 types of redirects. a) 302 redirect: "Moved Temporarly" Assume you have a landing page for a specific product that is already well listed. For a promotional campaign, however, you would like to redirect visitors to a specific campaign page. Then you can set up a temporary forwarding for the duration of the action. The original page will not lose any ranking on Google and will be in a similar position after the redirect is canceled. b) The 301 forwarding: "Moved Permanently" The permanent redirect shows Google that the original page is no longer used and the page rank should be "inherited" to the new page. This naturally makes sense if a page is to be completely replaced. Redirects are therefore an important SEO tool.