Google Tag Manager (GA4 + GAds + Server-Side Tracking + Enhanced Conversions)
Product information "Google Tag Manager (GA4 + GAds + Server-Side Tracking + Enhanced Conversions)"
Highlights
Full GA4 e-commerce integration: Automatic populating of the data layer with all relevant events (View, Cart, Checkout, Purchase). Google Consent Mode V2 & CMP-ready: Full support for Google Consent Mode and compatibility with all major CMPs. Future-proof server-side tracking: Optional use of a server-side GTM container to improve data quality. Enhanced conversion tracking: Higher conversion accuracy in Google Ads through the (data protection-compliant) transmission of customer data. Maximum flexibility: Each event can be named individually, and multiple GTM containers can be operated simultaneously.Â
Features
Easy integration: Quick connection via GTM ID directly within the Shopware admin panel for each sales channel. Comprehensive GA4 events: Tracking of page views, searches, shopping basket actions (add_to_cart), wishlists and completed purchases. Optimised checkout: Detailed tracking of checkout steps, including selection of delivery and payment methods. Data layer flexibility: Option to transfer gross or net prices, as well as optimised revenue calculation (ecomm_revenue). Extended user data: Automated transfer of customer type (guest, new or existing customer) for better segmentation. Google Consent Mode V2: Integrated control of consent parameters (ad_storage, analytics_storage, etc.). Maximum CMP compatibility: Special optimisations for external consent solutions such as Usercentrics, CCM19 and CookieBot. Server-side tracking: Full support for tracking via your own domains to minimise data loss. Enhanced Conversions: Configurable transmission of hashed customer data to optimise your Google Ads performance. Custom event names: Each Data Layer event can be renamed to align perfectly with existing container logic.Â
Google Tag Manager App – Seamless integration & full control over your tracking
Maximise your marketing performance with the Google Tag Manager App from ACRIS.
This app allows you to integrate Google Tag Manager into your Shopware 6 shop easily and cleanly – with no coding required.
Thanks to comprehensive data layer events and full compatibility with popular consent solutions, you retain control over your data at all times.
Key features at a glance:
- Complete e-commerce events: The app automatically populates the data layer with all relevant GA4 events such as view_item, add_to_cart, begin_checkout and purchase. This gives you precise insights into your customers’ purchasing behaviour.
- Google Consent Mode (V2) support: Full control over consent settings (analytics_storage, ad_storage, etc.). The app communicates directly with Google Tag Manager to allow tracking only after explicit consent has been given.
- Maximum CMP compatibility: Optimised for use with the ACRIS EU Cookie Policy Pro plugin and third-party providers such as Usercentrics, CookieBot, CCM19 and others.
- Server-side tracking: Prepare your shop for the future. The app supports server-side GTM containers to improve data quality and reduce reliance on browser cookies.
- Enhanced conversion tracking: Improve your conversion measurement by securely transmitting (hashed) customer data such as email addresses directly to Google Ads.
- Additional container IDs: Easily manage multiple GTM containers simultaneously thanks to support for an additional Tag Manager ID.
Technical features & customisation:
- Flexible data layer: Decide for yourself whether prices should be passed as gross or net amounts.
- Custom event names: All standard events can be renamed individually in the configuration to ensure they fit perfectly with your existing GTM container.
- Advanced user data: Transmission of customer type (guest, new customer, existing customer) for even more detailed audience analysis.
- Performance-optimised: Script loading is optimised for maximum shop performance so as not to negatively impact your loading times.
Why ACRIS?
With years of experience in Shopware development, we offer solutions that work.
Our Google Tag Manager app is continuously adapted to new Shopware versions and changing data protection requirements.
Do you need help setting up your GTM container?
Feel free to contact us at support@acris.at for personalised support with your tracking setup!
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- Improved compatibility with other plugins.
- An option has been added to set default values for the consent mode to improve compatibility with third-party CMPs (Usercentrics, CookieBot, CCM19, etc.).
- Extension of Enhanced Conversion Tracking with cookie consent validation.
- Added configuration option to select whether all customer data (email + name/address) or only the email address should be sent.
- Moved Enhanced Conversion Tracking configurations to a dedicated section.
- Code optimizations to improve cookie validation.
- Optimization of the ecomm_revenue calculation on checkout.
- Added select_item, add_payment_info and add_shipping_info data layer events.
- Code quality improvements.
- Code optimization when CookieBot is active.
- Improved compatibility with the CookieBot Google consent mode default values.
- A JavaScript bug has been fixed.
- Compatibility with the CookieBot cookie consent manager improved.
- JavaScript warnings have been removed.
- Improved plugin compatibility.
- Extension of Google Consent Mode defaults to include functionality_storage, personalisation_storage and security_storage.
- Optimization of the special character handling in the data layer.
- Cookie handling optimizations.
- Improved price handling with advanced prices and net customer groups.
- Plugin code optimizations.
- The customer type is now also passed in the datalayer for logged-in customers. (user_data.customer_type = guest, new, current)
- Plugin compatibility improved.
- Added missing app permissions.
- Fixes a problem in the cookie groups offcanvas.
- Cookie group display optimized in the Shopware cookie consent manager.
- Adds the option to control the Google Consent Mode variables via new added Google Analytics/Ads cookies.
- Compatibility with the CCM19 cookie consent manager improved.
- Sequence of script initialisations optimised.
- Fixes a problem on loading the app scripts.
- Compatibility with Shopware 6.7
- Support for the following languages: de-DE, en-GB, nl-NL, fr-FR, es-ES, fi-FI, nn-NO, sv-SE, cs-CZ, pt-PT, tr-TR, da-DK, it-IT, pl-PL, bs-BA
- An option has been added to set default values for the consent mode to improve compatibility with third-party CMPs (Usercentrics, CookieBot, CCM19, etc.).
- Extension of Enhanced Conversion Tracking with cookie consent validation.
- Added configuration option to select whether all customer data (email + name/address) or only the email address should be sent.
- Moved Enhanced Conversion Tracking configurations to a dedicated section.
- Code optimizations to improve cookie validation.
- Optimization of the ecomm_revenue calculation on checkout.
- Code optimization when CookieBot is active.
- Improved compatibility with the CookieBot Google consent mode default values.
- Compatibility with the CookieBot cookie consent manager improved.
- Optimization of the user data passed in the datalayer.
- Improved plugin compatibility.
- Extension of Google Consent Mode defaults to include functionality_storage, personalisation_storage and security_storage.
- Cookie handling optimizations.
- Improved price handling with advanced prices and net customer groups.
- Plugin code optimizations.
- The customer type is now also passed in the datalayer for logged-in customers. (user_data.customer_type = guest, new, current)
- Plugin compatibility improved.
- Added missing app permissions.****
- Fixes a problem in the cookie groups offcanvas.
- Cookie group display optimized in the Shopware cookie consent manager.
- Fixes a problem in the data layer if the product data contains special characters such as ‘,’.
- Adds the option to control the Google Consent Mode variables via new added Google Analytics/Ads cookies.
- Compatibility with the CCM19 cookie consent manager improved.
- Sequence of script initialisations optimised.
- Fixes a problem on loading the app scripts.
- Serverside tracking option added.
- Optimization of the datalayer.
- Event add_to_wishlist added.
- Enables the Google Consent Mode variables to be controlled via the Tag Manager app settings.
- Fixes a possible problem where the shopping car could not be loaded if the Google Tag Manager integration is active.
- Plugin code optimizations.
- Javascript optimizations performed.
- Additional Google tag manager ID added.
- Add_to_cart event for the listing quick view added.
- Optimization of the price calculation for variant and block price products.
- Cookie handling optimization.
- Cookie handling optimization.
- Purchase event extension with the ecomm_revenue value. (product sum without shipping costs)
- Bugfix: Tag Manager plugin cookie always active bug fixed.
- Enhanced conversion tracking added.
- Improvement of the compatibility with 3rd party plugins.
- Plugin code optimizations.
- Net price loading optimizations.
- Code quality improvements
- Compatibility with Shopware 6.6
- Plugin code optimizations.
- Added missing app permissions.
- Enables the Google Consent Mode variables to be controlled via the Tag Manager app settings.
- Plugin code optimizations.
- Purchase event extension with the ecomm_revenue value. (product sum without shipping costs)
- Bugfix: Tag Manager plugin cookie always active bug fixed.
- Cookie handling optimization.
- Fixes a possible problem where the shopping cart could not be loaded if the Google Tag Manager integration is active.
- Cookie handling optimization.
- Purchase event extension with the ecomm_revenue value. (product sum without shipping costs)
- Bugfix: Tag Manager plugin cookie always active bug fixed.
- Enhanced conversion tracking added.
- Improvement of the compatibility with 3rd party plugins.
- Plugin code optimizations.
- Net price loading optimizations.
- Code quality improvements
- Compatibility with Shopware 6.5.
- Optimization of the plugin compatibility.
- Optimization of the plugin compatibility.
- Plugin code optimizations.
- Purchase event extension with the ecomm_revenue value. (product sum without shipping costs)
- Bugfix: Tag Manager plugin cookie always active bug fixed.
- Cookie handling optimization.
- Cookie handling optimization.
- Purchase event extension with the ecomm_revenue value. (product sum without shipping costs)
- Bugfix: Tag Manager plugin cookie always active bug fixed.
- Enhanced conversion tracking added.
- Improvement of the compatibility with 3rd party plugins.
- Plugin code optimizations.
- Net price loading optimizations.
- Further Code quality improvements
- Code quality improvements
- AcrisConfigurator compatibility
- Pipeline file update
- Cart event optimizations
- Javascript optimizations
- Javascript error fixed
- Plugin optimizations
- File structure optimized
- Release
Login
8 reviews
25 September 2025 08:15
Super Plugin
Funktioniert hervorragend
14 May 2025 14:12
Tolles Plugin und super schneller Support!
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8 May 2025 10:21
Das Plugin macht genau, was es soll! Der Hersteller Acris: super kompetent, super schnell, super freundlich!
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17 March 2025 18:09
Super Service!
Das Plugin bindet den Tag Manager kinderleicht an den Shop an. Der Support antwortet schnell und ist sofort auf Änderungswünsche eingegangen. Innerhalb von 2 Tagen war die Änderung direkt drin. Top! Können wir nur empfehlen.
23 December 2024 10:24
Top, jetzt fehlt nur Remarketing Funktionen
Wenn Remarketing noch implementiert wird und der netto Gesamtpreis im Datalayer für Warenkörbe, dann ist alles drinne. Dann gibts auch die 5 Sterne.
Danke!
13 November 2024 08:11
Super Support
Schnelle Antwort und schnelle Lösung, so soll es sein - viele Dank Julian
13 August 2024 08:41
Top!
Sehr kompetenter technischer Support. Schnelle Rückmeldung. Freundliche Kommunikation.
2 Bugs gemeldet. Ein Fehler innerhalb ein paar Stunden behoben. Den anderen, größeren Fehler zeitnah behoben.
Das Plugin funktioniert nun einwandfrei.
22 July 2024 19:07
Stark!
Das Plug-In tut was es soll. Was aber wirklich richtig stark ist, ist aber a) die klasse Dokumentation, b) der bereit gestellte GTM Container, c) der super Preis (okay, ich zahle gewissermaßen über das ACRIS Cookie Plug-In mit, aber bei anderen reinen GTM Tools zahlt man ja noch viel mehr oben drauf) und vor allem d) der mega Support. Julian hat binnen eines Werktages das Problem komplett gelöst, und uns dafür zwei Scripte an die Hand gegeben, obwohl die Probleme von anderen Plug-Ins verursacht waren. Hut ab dafür, top Arbeit! Dankeschön!
Yes, it is possible to customize the data layer via the template "acris-data-layer.html.twig". To do this, the template can be overwritten via the theme, for example, and then the additional data can be added accordingly.
