SEO Tools for Professionals

Purpose of the plugins

SEO Tools is a collection of powerful tools for search engine optimisation of Shopware shops. Automated settings improve the ranking, visibility and click-through rate (CTR) of products and categories.

New features:

• From 3.1.0: Storage of the 404 error page incl. how often clicked, last call and last referer.
• From 4.4.0: Optimisation of the category displayed in the breadcrumb
• From 5.8.1:  Advanced JSON-LD configuration, including a choice of output formats (JSON-LD / Microdata) and the integration of product attributes into structured data

Manual (PDF)

Functions

A snippet is the preview of the content of a website in the search results. The snippets are taken from the title and description and displayed in the search result list (SERP). The more information contained in the title and description, the better Google can access this information. The CTR (click-through rate) on an article or category is increased if a call to action and special characters are included in the snippets. Both title and description can be assigned automatically.

• Call to Action
  A call to action is a request to take a certain action. In the case of online shops, these are usually buying impulses (e.g. buy cheap now / order cheaply immediately / buy free of shipping costs / etc.). A “call to action” demonstrably increases the willingness of potential customers to click on a search result.
  

• Special Character
  You have probably seen the large arrows or ticks in the search results several times. These special characters attract more attention than plain text and force the searcher to focus on them.
  

• Variable
  Further shop variables such as Implement stock level, price or manufacturer.

• Templates
  After installation, ten pre-made snippet templates for articles and categories are already in the administration. There new templates can be created or existing ones can be changed. Individual snippets can then be created for each article and each category.
  

• Preview
  A preview, which is similar to the results on Google, makes it easier to create the snippets.

With this plugin you can easily create and manage SEO-compliant URL redirects with 301 or 302 status code in Shopware Administration.

NEW FEATURE FROM VERSION 1.4.1
As of version 1.4.1, this plugin allows you to define SEO redirects using Regular Expressions.
A Regular Expression (or Regex) is a group of characters used to find a pattern within a piece of text.
In the context of redirects, a simple URL match will correspond to exactly one URL. A regex URL can match many URLs.
In addition to matching many URLs, a regular expression can extract information from the source URL and copy it into the destination URL.
An example for better understanding:
A redirect with the source URL /my-url will only ever match requests for /my-url.
A redirect with the source URL /meine-url/.* will match requests for:
    /meine-url/a
    /my-url/b
And so on.
The important part of /my-url/.* is .*. This is the regular expression part of the URL and is equivalent to saying "take /my-url/ followed by any string".
Although this is very useful for a lot of redirects, this feature is more for advanced users, as creating these regular expressions requires further knowledge. But you don't have to use regular expressions for the redirects, you can still use redirects with an exact match of the URL. If both variants are stored for a URL, exact matches for a redirect are always searched for first. If no exact match is found, regular expressions are checked in the second step.
A guide to the regular expressions including a link to a manual and a cheat sheet can be found in the Shopware admin area at the redirects.

Pass rich snippets to Google in JSON-LD format. Rich snippets are a special form of snippet. They are used to transfer relevant information to Google. If you see the stock level and the price of a product in the search results, then these data were passed with rich snippets. This function is implemented in Shopware 6 and the rich snippets are transferred with microdata. However, W3C and Google recommend using JSON-LD. With the ACRIS SEO Tools plugin, the data is transferred in JSON-LD format. You are therefore prepared for the future.

1. JSON-LD (if enabled) and Microdata
2. JSON-LD (if enabled)
3. Microdata

The SEO Tools plugin from ACRIS offers even more options. The search results on Google can be further refined by entering specific information about your industry and your company.

Sitelinks Search Box

By activating the "Sitelinks Search Box" you give Google the option of displaying your own search in the search. The "Sitelinks Search Box" is a search box that appears within a snippet in the Google SERPs. In this way, users can search for content directly in the search result list on the desired page.

Of course, there is no guarantee that Google will also display the search box. You just create the possibilities. The final decision is always made by Google's algorithm.

With the robots settings you can define the visibility for search engines. In this way, you can determine whether Google should include individual articles or individual categories in the index. With the JSON LD Rich Snippets section it is also possible to make the entire shop not indexable for Google.

Breadcrumb category (from 4.4.0)

If the plugin is active, the category specified in the breadcrumb for product pages is always the category assigned to the product with the lowest level. The exception is if a main category has been defined for the product for the sales channel.
At Shopware default a random category is always displayed.

It is also possible to use a plugin setting to specify categories that are ignored when creating the product breadcrumb. This also applies to all their subcategories. For example, a "Brands" or "Sale" category could be specified here.

Award-winning support

In addition to the plugin’s functionality, every plugin comes with our 5-star support, which has been recognised by Shopware with the ‘Best Support Rating 2025’ award.
For us, first-class support is an essential part of our service – and our customers confirm this with over 600 5-star reviews.

Additional SEO Extensions

The following plugins extend SEO and visibility functionality in Shopware and can be used together.

SEO Redirect (Redirect 301 / 302) Pro
Enables the management of redirects to avoid broken or inaccessible pages.

Flexible Canonical Tags for Products
Controls canonical tags flexibly for products and helps prevent duplicate content.

Hreflang Manager
Generates hreflang tags across sales channels for international and multilingual shops.

Hide products SEO friendly
Hides products without negatively affecting search engine visibility.