SEO Tools for Professionals
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Product information "SEO Tools for Professionals"
Highlights
Simple SEO setup incl. snippets and robots.txt Flexible redirects with exact URL or RegEx Additional useful SEO tools for search engine optimization
Features
Preview the snippet Pre-made snippet for immediate use Easy customization of the snippets Redirect URL with intuitive handling Define SEO redirects via Regular Expressions (From version 1.4.1) Automatic output of the JSON LD Rich Snippets Create Robots.txt (in the plugin configuration) Easily switch between "NoIndex,NoFollow" / "Index,Follow" - especially important when setting up the webshop (in the plugin configuration)
SEO Tools is your professional SEO tool for your Shopware shop. Automated settings increase the ranking, visibility and CTR for both the articles and the categories.
New features:
- From 3.1.0: Storage of the 404 error page incl. how often clicked, last call and last referer.
- From 4.4.0: Optimisation of the category displayed in the breadcrumb
User guide
Functions
Snippets
A snippet is the preview of the content of a website in the search results. The snippets are taken from the title and description and displayed in the search result list (SERP). The more information contained in the title and description, the better Google can access this information. The CTR (click-through rate) on an article or category is increased if a call to action and special characters are included in the snippets. Both title and description can be assigned automatically.
- Call to Action
A call to action is a request to take a certain action. In the case of online shops, these are usually buying impulses (e.g. buy cheap now / order cheaply immediately / buy free of shipping costs / etc.). A “call to action” demonstrably increases the willingness of potential customers to click on a search result.
- Special Character
You have probably seen the large arrows or ticks in the search results several times. These special characters attract more attention than plain text and force the searcher to focus on them.
- Variable
Further shop variables such as Implement stock level, price or manufacturer.
- Templates
After installation, ten pre-made snippet templates for articles and categories are already in the administration. There new templates can be created or existing ones can be changed. Individual snippets can then be created for each article and each category.
- Preview
A preview, which is similar to the results on Google, makes it easier to create the snippets.
Redirect URL
With this plugin you can easily create and manage SEO-compliant URL redirects with 301 or 302 status code in Shopware Administration.
NEW FEATURE FROM VERSION 1.4.1
As of version 1.4.1, this plugin allows you to define SEO redirects using Regular Expressions.
A Regular Expression (or Regex) is a group of characters used to find a pattern within a piece of text.
In the context of redirects, a simple URL match will correspond to exactly one URL. A regex URL can match many URLs.
In addition to matching many URLs, a regular expression can extract information from the source URL and copy it into the destination URL.
An example for better understanding:
A redirect with the source URL /my-url will only ever match requests for /my-url.
A redirect with the source URL /meine-url/.* will match requests for:
/meine-url/a
/my-url/b
And so on.
The important part of /my-url/.* is .*. This is the regular expression part of the URL and is equivalent to saying "take /my-url/ followed by any string".
Although this is very useful for a lot of redirects, this feature is more for advanced users, as creating these regular expressions requires further knowledge. But you don't have to use regular expressions for the redirects, you can still use redirects with an exact match of the URL. If both variants are stored for a URL, exact matches for a redirect are always searched for first. If no exact match is found, regular expressions are checked in the second step.
A guide to the regular expressions including a link to a manual and a cheat sheet can be found in the Shopware admin area at the redirects.
JSON LD Rich Snippets
Pass rich snippets to Google in JSON-LD format. Rich snippets are a special form of snippet. They are used to transfer relevant information to Google. If you see the stock level and the price of a product in the search results, then these data were passed with rich snippets. This function is implemented in Shopware 6 and the rich snippets are transferred with microdata. However, W3C and Google recommend using JSON-LD. With the ACRIS SEO Tools plugin, the data is transferred in JSON-LD format. You are therefore prepared for the future.
The SEO Tools plugin from ACRIS offers even more options. The search results on Google can be further refined by entering specific information about your industry and your company.
By activating the "Sitelinks Search Box" you give Google the option of displaying your own search in the search. The "Sitelinks Search Box" is a search box that appears within a snippet in the Google SERPs. In this way, users can search for content directly in the search result list on the desired page.
Of course, there is no guarantee that Google will also display the search box. You just create the possibilities. The final decision is always made by Google's algorithm.
Robots settings
With the robots settings you can define the visibility for search engines. In this way, you can determine whether Google should include individual articles or individual categories in the index. With the JSON LD Rich Snippets section it is also possible to make the entire shop not indexable for Google.
Breadcrumb category (from 4.4.0)
If the plugin is active, the category specified in the breadcrumb for product pages is always the category assigned to the product with the lowest level. The exception is if a main category has been defined for the product for the sales channel.
At Shopware default a random category is always displayed.
It is also possible to use a plugin setting to specify categories that are ignored when creating the product breadcrumb. This also applies to all their subcategories. For example, a "Brands" or "Sale" category could be specified here.
- Added a new option to the redirect configuration that allows URL parameters to be retained after redirection.
- Optimization of meta information on category and product pages.
- Added social media image upload for products and categories in the SEO tab.
- Social media images are integrated into product JSON-LD data.
- Added custom fields to meta title and description snippets.
- Fixed disabled switch state for displaying reviews for current language in storefront
- Code optimizations.
- It is now possible to switch to Shopware's default robots txt.
- Fixed an issue that product reviews were not displayed after the customer added one.
- Added more import / export fields to the default "ACRIS SEO Tools: SEO Redirect" profile.
- Improved installation process.
- Optimized the search for redirects.
- Fixed an import issue if the "lastRedirectedReferer" was too long.
- Adds media and theme files with parameters to the robots.txt allowlist to improve the indexing of media files with additional parameters in search engines.
- Fixed data validation for the redirect URL.
- Code optimizations for the robots.txt generation.
- Code optimizations.
- Fixed not loading robots.txt configuration from plugin settings.
- Fix wrong admin snippets.
- Fixes admin layout issue in SEO product view.
- Excludes SEO variant product card in product seo form if no variant products.
- Implemented feature to set the main variant as the canonical URL
- Optimization of the price loading in the JSON-LD data on the product detail page.
- Fixed icon compatibility with other plugins.
- Code optimizations for the json-ld data on the product detail page.
- JSON-LD data for product ratings added on the product detail page.
- Improved plugin compatibility with Shopware 6.7.
- Fixes a potential issue where unintended pages were indexed by Google (e.g., login page).
- Change of SEO robots settings for products and categories. The robots settings can only be changed to "negative". Example: If the page is already displayed as noindex,follow, a change is only possible to noindex,nofollow.
- Improved plugin compatibility with Shopware 6.7.
- Fixed plugin compatibility with AcrisFaq.
- Optimized admin.
- It is now possible to disable redirection via regex globally inside the plugin config.
- Compatibility with Shopware 6.7.
- Support for the following languages: de-DE, en-GB, nl-NL, fr-FR, es-ES, fi-FI, nn-NO, sv-SE, cs-CZ, pt-PT, tr-TR, da-DK, it-IT, pl-PL, bs-BA
- Added a new option to the redirect configuration that allows URL parameters to be retained after redirection.
- Optimization of meta information on category and product pages.
- Improved media upload handling for both product and category social media images.
- Fixed an error when loading product pages.
- Added social media image upload for products and categories in the SEO tab.
- Social media images are integrated into product JSON-LD data.
- Added custom fields to meta title and description snippets.
- Added more import / export fields to the default "ACRIS SEO Tools: SEO Redirect" profile.
- Improved installation process.
- Optimized the search for redirects.
- Fixed an import issue if the "lastRedirectedReferer" was too long.
- Fixed data validation for the redirect URL.
- Optimized the twig code
- Optimization of the price loading in the JSON-LD data on the product detail page.
- Enhanced the html_entity_decode Twig filter to properly handle double-encoded HTML entities (like >) in product descriptions for JSON-LD.
- Improved JSON-LD formatting to preserve Unicode characters in product descriptions instead of escaping them as \uXXXX sequences.
- Implemented a custom Twig filter for html_entity_decode to provide a more robust solution for handling HTML entities in product descriptions for JSON-LD.
- Fixed an issue with HTML entities in product descriptions for JSON-LD that was causing errors with > and other HTML entity tags.
- Optimised product Json-LD description.
- Code optimizations for the json-ld data on the product detail page.
- Fixes "Incorrect value type" issue when testing rich results for product detail pages.
- Code optimizations for the json-ld data on the product detail page.
- JSON-LD data for product ratings added on the product detail page.
- Change of SEO robots settings for products and categories. The robots settings can only be changed to "negative". Example: If the page is already displayed as noindex,follow, a change is only possible to noindex,nofollow.
- Fixes a potential issue where unintended pages were indexed by Google (e.g., login page).
- Fixed plugin compatibility with AcrisFaq.
- Optimized admin.
- Optimised brand type in JSON-LD data.
- It is now possible to disable redirection via regex globally inside the plugin config.
- Allows specifying categories in the plugin settings that are ignored when creating the product breadcrumb. This also applies to all their subcategories.
- On product pages, the category specified in the breadcrumb will now always be the product's assigned category with the deepest level. An exception is made if a main category is defined for the product in the sales channel.
- Fixes Json-LD syntax error.
- Improved plugin performance.
- Fixes wrong product number in the JSON-LD data.
- Added export profile for 404 pages.
- Fixes a potential issue when searching for redirects involving regular expressions if an SQL timeout occurs.
- Improved admin compatibility with Shopware 6.6.10.*
- Adds the following attributes to the JSON-LD product snippets: weight, height, width, length, availability date.
- Improves plugin compatibility with Shopware 6.6.10.* versions.
- Usability optimisations in the admin area
- Added internal comment field to the SEO Redirects.
- Last redirect referer can now store longer text.
- Bugfix custom field bulk edit
- Robots settings can now be bulk edited
- Improved performance for rendering SEO Snippets for Products and Categories
- Optimizes displaying of the JSON-LD data in the meta information.
- Fixes issue with loading seo paths grid for products and categories in the admin.
- JSON-LD product availability optimizations.
- Forwarding in maintenance mode improved by checking whether the customer IP address is whitelisted.
- Fixes the issue with the plugin update.
- Inserts an index for the table "acris_seo_page_not_found" to enable better database queries for 404 pages.
- Fixes a bug where the HTTP Status Code was cached wrongly for HTTP-404- and 410 Pages.
- Optimizes the snippet selection for categories and products in the admin area
- Optimisation for redirects with URL parameters.
- Optimisation for redirects index.php within the URL.
- Code optimization.
- Optimisation Prevention of infinite forwarding.
- Fixes a possible problem with infinite redirects (example: redirect from /test-product to /en/test-product).
- Fixes issue at the product and category detail page SEO configuration in the admin.
- Compatibility with Shopware 6.6.
- Adds the following attributes to the JSON-LD product snippets: weight, height, width, length, availability date.
- Last redirect referer can now store longer text.
- Improved performance for rendering SEO Snippets for Products and Categories
- JSON-LD product availability optimizations.
- Fixes the issue with the plugin update.
- Inserts an index for the table "acris_seo_page_not_found" to enable better database queries for 404 pages.
- Fixes a bug where the HTTP Status Code was cached wrongly for HTTP-404- and 410 Pages.
- Optimizes the snippet selection for categories and products in the admin area
- Optimisation for redirects with URL parameters.
- Optimisation for redirects index.php within the URL.
- Code optimization.
- Optimisation Prevention of infinite forwarding.
- Fixed a bug in displaying SEO variables.
- SEO variables are now also loaded from hidden categories.
- Can now store longer text for the urls
- Fixes the problem that the seo title and seo description cannot be edited
- Fixes the issue of seo fields inside the product detail page not being loaded after a browser refresh
- Inserts all snippets inserted by the plugin in the default language of the shop, if this is not de-DE or en-GB.
- Added the new configuration setting called "Product metadata", which updates the json-ld accordingly.
- Optimization of the AggregateOffer JSON-LD view on the detail page.
- Fixes an issue with the loading of the robots.txt data.
- Improves the transition from the ACRIS SEO Redirect plugin to the ACRIS SEO Tools Pro plugin.
- Added possibility to create and record 410 page views
- Added import/export profile for 410 pages
- Added the possibility to capture 404 page views
- Display of 404 page views in the administration panel
- Improved compatibility with Shopware >= 6.5 in the administration of the Shopware import/export module.
- Optimization of the lowest and highest price calculation on the detail page.
- Optimized calculated price view in the json-ld.
- Improves plugin compatibility with Shopware versions >= 6.5.0.0.
- Adds the following attributes to the JSON-LD product snippets: weight, height, width, length, availability date.
- Improved performance for rendering SEO Snippets for Products and Categories
- Fixes the issue of seo fields inside the product detail page not being loaded after a browser refresh
- Fixes the problem that the seo title and seo description cannot be edited
- Optimization of the AggregateOffer JSON-LD view on the detail page.
- Improves the transition from the ACRIS SEO Redirect plugin to the ACRIS SEO Tools Pro plugin.
- Optimization of the lowest and highest price calculation on the detail page.
- Code optimization.
- Optimized calculated price view in the json-ld.
- Optimized calculated price view in the json-ld when multiple advanced price rules are available.
- Automatic evaluation of the gtin length added.
- Optimizes redirect on 404 exceptions.
- Improves plugin performance
- Optimized Administration Sales Channel criteria.
- Change of the plugin name and the manufacturer links.
- Adds ability to redirect from 404 Exceptions
- Optimizes assigning of the category snippet templates in the Administration.
- Improves compatibility with Shopware >= 6.4.14.0.
- Optimizes saving of the redirect data.
- Optimizes saving of the SEO URLs for the products and the categories in the Administration.
- Adds possibility to assign multiple SEO URLs to the products and to the categories in the Administration.
- Improves compatibility with Shopware >= 6.4.12.0.
- Optimizes plugin image.
- Improves compatibility with Shopware >= 6.4.10.0.
- Optimizes plugin color in administration.
- Fixes a problem in connection with older MySQL versions.
- Now the redirect list order is maintained on refresh and page change.
- Optimises assigning of the meta title.
- Optimisation if the sales channel was not found but a redirect took place.
- Multilingual support for the date&time representations in SEO Redirect.
- Fixed last redirect date and time representation on redirect detail page.
- Added redirect count, last redirect time and last referer to the Acris SEO Redirect Table.
- Optimizes decorated priority of the redirect service.
- Optimizes sending of the redirect response.
- Adds a robots.txt file which is customizable in the plugin configuration.
- Optimizes display of the SEO title and description at product and category page.
- Fixes a problem where an error page was displayed for some products since plugin version 2.0.6.
- Inserts additional blocks for further application purposes to modify the SEO variables used.
- Optimization of the required fields at product / category snippet detail page in Administration.
- Change url provider parent class in constructor.
- Optimize extending of the url provider classes.
- Optimisation of SEO redirects when entering relative URLs.
- Performance optimisation for SEO redirects
- Allows relative URLs to be specified in 4 ways - i.e. also additionally with preceding / and en
- Fixed plugin compatibility for Shopware version 6.4.
- Optimisation of SEO redirects when entering relative URLs.
- Performance optimisation for SEO redirects
- Allows relative URLs to be specified in 4 ways - i.e. also additionally with preceding / and en
- Allows text longer than 255 characters to be specified as product and category snippet templates.
- Compatibility with the plugin "ACRIS prevent product order, price display and export".
- Added JSON-LD text area field at category and product SEO tab page.
- Checked availableStock for product JSON-LD data at product detail page.
- Optimize loading of category snippets.
- Fixes possible problems for the output as JSON-LD if product data contains special characters.
- Optimisation in the matching and substitution of URL parameters
- Enables SEO redirects to be defined via regular expressions.
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4 reviews
6 August 2025 08:30
Top Plugin
Bedient alle unsere Use-Cases bisher. Und bei Problemen ist der Support schnell und freundlich.
Sehr empfehlenswert.
22 July 2025 09:18
Umfangreiches Plugin, schneller und kompetenter Support, professionelle Lösung meines Problems – absolut empfehlenswert!
Das Plugin ist sehr umfangreich und bietet viele nützliche Funktionen.
Besonders hervorheben möchte ich den Support: Auf mein Problem wurde sehr schnell reagiert, kompetent darauf eingegangen und eine professionelle Lösung innerhalb kürzester Zeit umgesetzt.
Ich bin rundum zufrieden und kann sowohl das Plugin als auch den Support uneingeschränkt weiterempfehlen!
12 May 2025 06:21
Top Modul & erstklassiger Support
Das SEO-Modul überzeugt mit klaren Funktionen und echtem Mehrwert für unsere Sichtbarkeit. Besonders begeistert hat uns der Support: schnell, kompetent und offen für neue Ideen. Feature Requests wurden in Rekordzeit umgesetzt – so fühlt sich echte Partnerschaft an. Absolute Empfehlung!
21 January 2025 15:52
TOP sehr zu empfehlen ⭐️⭐️⭐️⭐️⭐️
Das Plugin ist MEGA und der Support ist nicht zu übertreffen.
Bevor dieses Plugin auf den Markt kam hatte ich ein Konkurrenzprodukt mit dem ich nicht zurecht kam. Das ACRIS Plugin hingegen ist klar und leicht verständlich strukturiert und es bietet alle nur wünschenswerten Möglichkeiten.
Ich hatte bei ACRIS angefragt ob es eine Möglichkeit gebe, die Robots Einstellungen von Varianten per Mehrfachänderung vornehmen zu können.
Dieser Wunsch wurde tatsächlich zeitnah erfüllt. Hammer. Ich habe bereits 7 ACRIS Plugins, alle sind super durchdacht, zuverlässig und haben dazu noch einen Top Service.
Potential customers decide at short notice whether to visit a website. The snippet must provide information about the website within seconds and convince. A good snippet is therefore a short summary of the linked website, if possible with a “call to action”. The ACRIS SEO Pro plugin helps you automatically provide the right information for Google.
Simply put, structured data helps search engines put the multitude of information on a website into context. For this purpose, the content is linked to further information. Search engines can use structured data to better determine what a website is about. This does not increase the number of hits, but the quality of the hits improves because the offer can be dealt with more precisely. JSON-LD is Google's preferred format for structured data. It is highly likely that Google sites with JSON-LD will rate information better than sites with other markup methods.
If a linked page is no longer on the net, you will come to the known 404 pages. Even if these pages are now often designed to be very entertaining, you are not very happy as a user and usually leave the website again. There are 2 types of redirects. a) 302 redirect: "Moved Temporarly" Assume you have a landing page for a specific product that is already well listed. For a promotional campaign, however, you would like to redirect visitors to a specific campaign page. Then you can set up a temporary forwarding for the duration of the action. The original page will not lose any ranking on Google and will be in a similar position after the redirect is canceled. b) The 301 forwarding: "Moved Permanently" The permanent redirect shows Google that the original page is no longer used and the page rank should be "inherited" to the new page. This naturally makes sense if a page is to be completely replaced. Redirects are therefore an important SEO tool.
Yes, SEO redirects can be imported via the following Sync API call:
POST https://www.my-shop.com/api/_action/sync
[
{
"action": "upsert",
"entity": "acris_seo_redirect",
"priority": 1,
"payload": [
{
"id": "1901dc5e888f4b1ea4168c2c5f005540",
"active": true,
"oldUrl": "/old-url",
"newUrl": "/new-url", "
" "searchUrlBy": "old_url"
}
]
}
]
